man with hands on table with pile of cash in front of him and a calculator

What Is Direct Lending?

Finding money to fund unexpected expenses can be tough when you don’t know where to turn. Thankfully, there are direct lenders that allow you to borrow cash quickly and easily.

When you need emergency funding fast, MaxLend offers installment loans up to $3,750 after a quick approval decision. Choose a direct lender like MaxLend and you could get same-day funding.*

What Is Direct Lending?

In the online lending world, a direct lender is a company that loans money directly to people who apply and qualify for a loan.

Also online, there are loan lead generators, companies that have websites where you can submit your information for a loan application. You may have applied through a lead generator in the past, maybe without realizing it.

When you submit your information for a loan application to lead generators, they offer your information to third-parties – middlemen, agents and direct lenders – who may buy it as a lead on a loan. You have no control over which company purchases your information – and you’ll receive whatever offer that lender wants to make. When your information is purchased as a loan lead, you’re redirected to the website of the lender who purchased it.

What Are Direct Lending Companies?

Direct lending companies provide loans personally to clients. They may also buy leads from lead generators. When you apply with a direct lending company, you know which company you’ll be working with, rather than going through a third-party.

Advantages of Working With a Direct Lender

When you apply with a direct lender rather than going through lead generators, you have the freedom to choose which lender you’d like to work with – and can choose the one that suits your needs best. Direct lending companies like MaxLend loan money directly to those who need it.

One reason customers choose to apply directly with a lender is because with a direct lender, they know the perks and benefits they’ll get. If the direct lender offers a loan loyalty rewards program, like MaxLend does, borrowers also know the loan they obtain will count toward their rewards. With MaxLend, you know you’re working one-on-one with your quick loan experts.

When you choose to work with a direct lender like MaxLend, you can expect convenience, flexibility, good customer service, fast cash release, and the benefits of our installment loan rewards program.

MaxLend – A Direct Lender for Installment Loans

MaxLend is proud to be a direct lender for cash loans in the form of installment loans, a payday loan alternative for emergency funding. You can apply for cash online with MaxLend to get approved for an installment loan up to $3,750.

If you’re seeking an alternative solution to payday loans from a direct lender, look no further than MaxLend. Upon approval, you can get funds in your bank account as soon as today.* For more information on direct lending, contact us today at 877-936-4336. Call us anytime, 24/7, to answer your questions.

Do you wonder what others have to say about MaxLend? Read some Best Company reviews and see what people like you have written about us.

Related Reading:

Different Types of Loans

Installment Loans 101

*Same Day Funding is available on business days where pre-approval, eSignature of the loan agreement and completion of the confirmation call, if a call is required, have occurred by 11:45 a.m. Eastern Time and a customer elects ACH as payment method. Customers who complete this process by 1:30 p.m. Eastern on business days may still receive funds on the same day, but some banks may not disburse the funds until the next business day. Other restrictions may apply. Certain financial institutions do not support same day funded transactions. When Same Day Funding is not available, funding will occur the next business day.